ABOUT

Viktorija Pashuta is a renowned fashion photographer, an award-winning Director, Filmmaker, owner of boutique fashion showroom BASIC PR and Editor-in-Chief of BASIC Magazine. She is a talented communicator, networking professional, and media leader. Viktorija has made a name for herself in the fashion industry and has become a force to be reckoned with.

Viktorija was born in Latvia, where she obtained her Bachelor’s degree in English Philology and started her career in media by working as a Fashion Journalist and starting her own marketing company that was responsible for developing marketing plans, driving marketing programs and strategies, developed and implemented highly effective sales tools and orchestrated affiliate marketing partnerships, directed and produced various marketing activities from TV & radio commercials and worked with print media, where she worked on creative advertising solutions, copywriting, press-releases development, media communications. Later on she moved to London where she obtained her MSc Degree in Marketing from Oxford Brooks University which helped her to pursue a career in media in the United States. After working in the fashion and marketing industry for several years, she discovered her passion for photography and began to pursue a career as a fashion photographer.

 Viktorija's work has been featured in numerous publications, including Vogue, Glamour, Elle and Harper's Bazaar. Her photographs have also been featured on billboards, advertisements, and in art galleries around the world. Her unique style and ability to capture the essence of her subjects have made her one of the most sought-after photographers in the industry. Viktorija has worked with such celebrities as Michelle Rodriguez, Megan Fox, Taryn Manning, Keke Palmer, Bella Thorne, Paris Hilton, David Guetta, Kat Graham, Isla Fisher, Sofia Boutella to name a few.

In addition to her work as a photographer, Viktorija is the Founder and Editor-in-Chief of BASIC Magazine, international print publication that focuses on fashion, art, and culture. Under her leadership, BASIC Magazine has become a respected publication that showcases the work of emerging artists and creatives. Her eye for talent and her ability to curate compelling content have made BASIC Magazine a must-read for anyone interested in fashion and the arts.

 As the owner of Basic PR, Viktorija has worked with some of the biggest names in fashion and entertainment. Represented designers were placed on the Red Carpet at the Grammy’s, Vanity Fair, movie premieres and covers of prestigious fashion magazines. Her ability to connect with people and build relationships has made her one of the most respected networking professionals in the industry.

 Additionally to photography, she has established herself as a creative director, writer, producer, and fashion film director. Some of her film awards include BEST PICTURE and BEST COSTUME DESIGN at the International Fashion Film Festival for a fashion film Kiss of a Siren, BEST FASHION Award At Bokeh South Africa Fashion Film Festival by Mercedes Benz for a fashion Film Lovers Game, California Music Video Video & Film Awards, Taste Awards Hollywood, Los Angeles Film festival for Best Experimental Film awards for fashion film  Lovers Game.

Viktorija is also a media leader, with a strong social media presence and a passion for using digital media to connect with people. She has built a following on Instagram and has used her platform to raise awareness for important causes, such as mental health and body positivity. Her ability to connect with her audience has made her a respected thought leader in the fashion industry.

 In recognition of her work, Viktorija has received numerous awards, including the International Rising Media Star Award in New York,  and the Best Fashion Photographer Award from the Los Angeles Fashion Awards. She is a trailblazer in the fashion industry, and her work has inspired countless photographers, designers, and artists around the world.

viktorija@pashutaphotography.com

1 (657) 2690160